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Listen to Murdoch’s muzzled minorities

By Rob Cox The author is a Reuters Breakingviews columnist. The opinions expressed are his own. Time Warner shareholders pondering whether to surrender to Rupert...
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LAW OFFICE OF ALAA IBRAHIM

Alaa ibrahim, Esq
Attorney At law
Ph: 714-337-3742
Fax:714535-7263
www.Abrahimlaw.com
Abrahim@abrahimlaw.com
335N. Brookhurst St. Ste. I Anaheim,CA 92801

Bankruptcy, Immigration, Wills and Trust, PersonalInjury, Landlord tenant, Wrongful Death, Criminal Defense, Business law, Family law, Accidents, Worker's Compensation, Real Estate, Probate, Corporations.

Advertise with News U.S. Examples of Daily Ads: First a Study by the Master of The Online Publishing”Forbes”.

Will image advertising finally take off online? I have to believe that as people spend more and more time online instead of reading print publications and watching TV, brand marketers will want and need to reach them there with ads that are aimed at creating consideration for later purchases, not just eliciting an immediate sale like Google‘s search ads and too many banner ads. We’re already starting to see signs of such advertising with the early success of Facebook’s Sponsored Stories, Twitter’s Promoted Tweets, and YouTube’s TrueView ads–not to mention the explosion of tablets, which provide a lean-back experience more compatible with image advertising. This won’t be a sudden change, since brand marketers and agencies don’t move quickly, but you can’t tell me there aren’t going to be increasingly compelling ways for brands to influence people online.

* Will native ads reach broad scale? Well, perhaps they will on platforms such as Facebook and–well, Facebook–that already reach hundreds of millions of people. Sponsored Stories clearly have gotten some traction, even on mobile devices. But marketers and agencies won’t create multiple versions of campaigns to serve every new ad format that publishers claim work better than banner ads. Which brings up a related question:

* Will any standards emerge around the social gestures that most of these native ads embody? That’s really the only thing that will ensure that marketers can reach scale across many sites. That wouldn’t be in the interest of big companies such as Facebook and Google, which benefit from proprietary ad formats that can reach their huge audiences. But standards, whether it’s banners of a particular size or ad networks, create a more liquid market that helps hundreds of publishers survive as they provide marketers scalable opportunities to reach big audiences. (Continue on Bottom page).

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